Verona Volley

In the world of sport, the customised coaches of the various sports clubs have become more and more important, undergoing a real transformation both in terms of style and marketing, i.e. taking on the connotations of a large advertising poster in motion.

Nowadays, in fact, the coaches used by the first team for away matches have become first and foremost means of communication on wheels, carrying the club’s brand name around the city streets; their intrinsic function is no longer simply limited to transport to the opponent’s pitch, but has to all intents and purposes evolved into something more.

They represent a kind of temple in which members of the club, from players to coaching staff, can concentrate and get into the right spirit ahead of the match or gather post-match emotions instead.

Therefore, the outward appearance of the bus must be strongly identifying, faithfully depicting the team, the corporate colours and any sponsors, in order to be easily recognisable in the eyes of the fans and beyond.

In this regard, Verona Volley, a men’s volleyball club that plays in Serie A of which Leaderform Group is a sponsor, commissioned us to decorate their transport vehicles: the first team bus (originally grey) and the media team van (originally white).

For both vehicles, we adopted a ‘full wrap’ technique: i.e., we fully coated the vehicles with a completely customised adhesive film, extending the decoration also to the windows thanks to a perforated one-way film, i.e., allowing the view to pass from the inside to the outside but not vice versa. The calibration of the colour on the two different materials allowed us to obtain a homogeneous final result, for an even more impactful communication.