Pitch Box at the Bentegodi Stadium

Visual Communication and sport, we have always told you, is a winning combination!

But this time we are not just talking about simple flags or banners: what we are about to tell you is a real interior decoration intervention signed Extreme Printing, carried out inside the Bentegodi Stadium, to wrap the fans in a totally immersive atmosphere.

Supporting one’s favourite team, you know, is a serious matter; doing it inside a Pitch Box decorated ad hoc is another story altogether! All the more so if it is branded Leaderform Group, Group of which Extreme Printing is part, and MWD, Digital Agency, our partner.

The enthusiasm for this project, being personally involved, overwhelmed us right from the start and, after having carried out an accurate inspection, in record time we identified the best solution, both technical and graphic, to enhance a 4-handed communication at 360°, exploiting all the available space.

We therefore opted for a wall decoration intervention which involved applying specific self-adhesive materials to the walls for optimal and long-lasting coverage.

The result?

Two highly scenographic walls, with 3D effects, which even became portals of access for augmented reality, thanks to the creative and digital skills of MWD and Atomica Comunicazione, deployed to give this project that ‘magic touch’ we were looking for.

Combining the playful-sports environment with the promotional aspect is the right strategy to affirm one’s brand awareness by indirectly using the involvement of the people present during the match.

Souvenir photos, selfies and videos to forward to your friends, taken within a carefully branded context, are all potential cost-free vehicles for spreading your brand like wildfire. Have you ever thought of this?