Reca Italia
Building a brand necessarily passes through interior decoration.
Thanks to the support of large surfaces, such as walls and floors, it is in fact easier to communicate the identity and personality of a brand, associating its institutional colours with the general mood of the environment.
We at Extreme Printing know this well and have applied exactly this principle to decorate the showroom of Reca Italia, an exclusive distributor of innovative products and systems, which for 35 years has been supplying consumer products to industry and craftsmen, offering them all-round support consisting of technical inspections, graphic design, production and installation of fittings.
In this case, the need expressed to us by the customer was to recreate specific environments within its exhibition space in order to effectively illustrate its exclusive systems to its customers and sales force.
Our mission, therefore, was to bring the room used for this purpose as close as possible to the sectors in which the company operates, carefully selecting the most suitable graphic subjects to represent the materials used in the field, thus reconstructing settings familiar to those working in the field.
To this end, we covered the floors with a 2mm vinyl with a parquet effect and the various walls with heterogeneous wall stickers, depicting different types of surfaces, such as steel, reinforced concrete, wooden planks and landscapes.
To complete the whole, and to give the brand the right visibility, we also made logos and decorative elements out of sandwiches, thus succeeding in giving a certain three-dimensionality to the previously installed wallpapers.
Looking for customised design to decorate your space but don’t know where to start?
