Setting up a set for video and web content

The importance of contextual aesthetics in videos for the web

When creating video content for social media, it is becoming increasingly important to pay attention to the environmental context of the videos themselves, in order to make them pleasant and enjoyable to watch.

In this case, we created a real set starting with the colour contrast.

The desks, once plain and white, have been covered with Cast conformable adhesive with a leather effect graphic, which goes well with the Boiserie effect backdrop, in petrol blue.

The backdrop itself is simply printed in 2D on bordered sandwich panels.

In the realisation and processing of the graphics, we paid particular attention to creating the right balance between light and shadow, in order to achieve a realistic, three-dimensional appearance of the panels, which actually look like real boiserie.