Schwabe Pharma

A winning team does not change: this popular motto in our case perfectly describes the team made up of Extreme Printing and Absolute DS, which, together, form the Leaderform Group division dedicated to Visual Communication.

Once again, the sharing of skills held within our Group has enabled us to shape an ad hoc project for Schwabe Pharma Italia, a subsidiary of the German Schwabe Group, world leader in the production of herbal medicines.

For them, we designed and produced two different types of durable over-the-counter displays for their affiliated pharmacies to promote their natural products.

Nature, in fact, in keeping with Schwabe’s corporate values, constitutes the main element of our project: we are talking about wood, the material used by Absolute’s craftsmen to create the supporting structure of the display.

The advertising panel applied to it, on the other hand, was Extreme Printing printed on 3 mm dibond and is easily replaceable, thanks to the presence of a few pressure screws, according to seasonal commercial needs.

Finally, at the explicit request of the customer, we designed cardboard facsimiles, on a scale of 1:1, to simulate a few packs of a specific medicine, allowing them to be displayed on the pharmacy counter in the special display, but requiring the intermediation of the pharmacist in order to finalise the purchase process.