Fondazione Arena
The request from Fondazione Arena was to create easily interchangeable visual communication, to be placed on the outer columns of Verona’s historic Gran Guardia monument.
The canvases, 11 metres high and printed in eco-UV, were set out during the night to reduce traffic problems to a minimum, using special hooks to protect the tuff stone of the columns.
Thanks to the application of a themed canvas, we were able to customise the barriers used for the Opera Festival, to cordon off spaces and direct the flow of tourists.